Zea began as a family market stall in Tasmania in 2016. Today the world's first Kunzea-based product range sits on shelves in more than 2,000 stores including Woolworths and pharmacies across Australia - and the story has been told by journalists, podcasters, TV crews and award judges along the way. Here's where you can read, hear and watch it.
As seen in
A few of the moments we're proudest of.
People Before Products - with Zea co-founders Hayden and Jade
Recorded for National Pain Week with Chronic Pain Australia. How thousands of conversations with Australians living with pain shaped a purpose-led brand.
Artwork: Chronic Pain Australia
Listen to the episode →
The intersection of profit and purpose in heart-centred business
Hayden took the TEDx stage in Melbourne with a story that starts at a Tasmanian market stall. Talk video coming soon.
Gold medal - Zea Gourmet Kunzea Honey
Judged blind against Australia's best raw honeys. Our Flinders Island Native Wildflower Honey took silver in the same class.
Shop Kunzea HoneyKunzea Pain Relief Cream featured on 7NEWS
Seven's segment on the Tasmanian native oil behind Australia's world-first Kunzea product range.
Watch the segment →Every article, episode, segment and award since 2015 - newest first.
Recorded for National Pain Week with Chronic Pain Australia. How thousands of conversations with Australians living with pain shaped a purpose-led brand.
Artwork: Chronic Pain AustraliaListen to the episode
Hayden took the TEDx stage in Melbourne with a story that starts at a Tasmanian market stall. Talk video coming soon.
Photo: Fi Mims PhotographyShortlisted in Best Family First Aid, three years after our Kunzea Pain Relief Cream won gold in the same category.
Read the storyShop Vapour Rub
Judged blind against Australia's best raw honeys. Our Flinders Island Native Wildflower Honey took silver in the same class.
Shop Kunzea HoneyHayden joins Australia's eCommerce show to talk cashflow, inventory forecasting and funding stock through a growth spurt.
Artwork: Add To CartListen to the episodeThe Zea range went live on Australian shopping television, presented on air by our co-founders through January 2026.
Our third Prevention Health and Fitness Award in three years.
Shop Kunzea Concentrated Massage Oil
Winner in the Fitness and Exercise Aids category of Prevention's Health and Fitness Awards.
Shop Multi-Purpose Rescue BalmHow the Kunzea Pain Relief Cream range landed in 640 Woolworths stores, taking Zea past 2,000 stockists nationally.
Read the storyGold in Best Family First Aid, as judged by the Clean + Conscious expert panel.
Read the storyShop Kunzea Pain Relief CreamWhy growing a B Corp means holding the line on impact while chasing scale.
Listen to the episodeZea Relief and Zea Active both took home wins, including Best Body Soother.
Hayden on building a natural health brand around one rare Australian ingredient.
Artwork: The Ecom ShowListen to the episodeOn the back of a $940K crowdfunding raise from 643 investors, Zea sets its sights on international shelves.
Read the storyHayden unpacks the lessons of scaling a seven-person team past $3M in revenue with a B Corp certification.
The share-house startup story: how a Tasmanian family discovery became one of Australia's fastest-growing natural brands.
Seven's segment on the Tasmanian native oil behind Australia's world-first Kunzea product range.
Watch the segmentAustralia's only pain relief B Corp, certified for high standards of social and environmental performance.
Read the storyHayden and Michelle Brass on turning a family market-stall project into a national natural health company.
Read the storyAustralian Kunzea oil is the active ingredient in every Zea Relief product.
Read the storyThe customer feedback and results that we started to see were remarkable.
Read the storyFoundr's success-story feature on Zea's early days, growing monthly sales from $5K to $60K and beyond.
Read the storyNine News on the family behind the world-first 100% natural Kunzea range.
Watch the segmentHayden pitched Zea Relief to 200+ industry buyers at Australia's biggest natural products expo.
Read the storyHaving worked with essential oils for 20 years, I have never come across an oil quite like Australian Kunzea.
Read the storyOne of our first TV moments: WIN News covers the rise of Tasmanian Kunzea oil in a segment aired across five capital cities.
Watch the segmentRecognition we hold ourselves to, year after year.
Certified B Corporation
Australia's only pain relief B Corp, certified since 2021
Prevention Australia
Health and Fitness Awards winner - 2023, 2024 and 2025
Clean + Conscious Awards
Gold winner 2023, finalist 2026
1% for the Planet
1% of revenue donated to environmental non-profits
There's more than one angle here. We're a family business that started at a Tasmanian market stall in 2016 and now sells in over 2,000 stores. We're a certified B Corp and a 1% for the Planet member. And we built the world's first product range around Kunzea, a native plant wild-harvested in Tasmania. Whether you're covering natural health, sustainability and social impact, Australian manufacturing or small-business growth, tell us what you need and we'll come back to you quickly with interviews, samples, images or data.
Thanks - your enquiry is in. We'll come back to you within one business day.
